I wanted to make a contribution to a campaign to give away school supplies to low income families sponsored by our local newspaper. They have been short on donations this year. Perhaps it has something to do with the fact that I:
1) went to the newspaper's website that had no link to the campaign from the front page.
2) used the search engine of the newspaper's website which linked me to the last twos year's campaigns as the top two most relevant links.
3) followed the link to this year's campaign, only to find that it was an archive of news stories about the campaign.
4) read the very, very fine print on the side of the archive which said if you want to donate, go to this website. There was no hyperlink, you had to type it in your browser.
5) I typed it in, only to be taken to a different fund raising campaign also sponsored by the local newspaper.
I have still not found the link to give to this year's school supply event.
2 comments:
I have often thought corporate/business philanthropy can be a bit, for lack of a better word,…lazy. Often just for show because when you look a little closer you realize they really have not put much work and/or research into their efforts.
Yes - I also learned that if you donate online (finally found the website) they will deduct 2.5% for processing fees. I suppose it's the typical cc charge that they're trying to recoup. Still.... guess I will write a check.
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